Crypto marketing agency and growth advisory for web3 projects
Marketing from among the builders, not above them.
A crypto marketing agency run by a team that has built and marketed a wallet, a DEX, an exchange and a Layer 1 testnet from the inside. We shape your positioning, narrative and product-market fit, then build and run the channels that keep growing after launch week.
A founder-led, EU-based web3 marketing agency and growth advisory for crypto projects, from positioning and product-market fit to token launch and beyond.
Shape before you ship.
We work out who you are for, why now, and whether the product lands, before anyone posts.
Every number is real.
Bots and duplicates filtered out, creator spend at cost, reporting on users and holders.
Built past launch week.
Narrative, community and search that keep working after the TGE, bull or bear.
One plan, two partners.
Serkan checks the product and Mincho takes it to market, so nothing falls between teams.
What are you building?
Pick what you are building. See the plan for it.
Each plan is built around the one number your business lives on. Open yours, keep the recommended parts or choose your own, and send it.
Exchanges
More funded accounts, and more of them active every month.
DEXs
New traders, and liquidity and volume that stay.
Blockchain ecosystem
Developers shipping on your chain, and activity that holds.
Wallets
Weekly active wallets, not downloads.
DeFi
Deposits that stay, and borrowers who pay for them.
Stablecoins and payments
Businesses that transact on your rails, month after month.
Something else
Build your own plan from every service, or let us recommend one.
Talk to us first
Tell us your goal and your date. We suggest where to start.
The people behind Among Digital have built, launched and marketed products at
What we hear from founders
Four problems we are hired to fix.
Marketing that only looked busy.
Runway spent on posts and reports that never moved users or holders.
Communities full of bots.
Farmed followers and reward hunters who vanish the week after launch.
Launches that fade in a week.
A strong launch day, then no plan for week two or week three.
Missing from AI answers.
Buyers ask ChatGPT and Perplexity about your category, and you are not named.
Who you work with
One team, one table.
Mincho Stoyanov
Founder and partner, marketing
12 years in marketing, the last 8 leading it in crypto and fintech. Built marketing teams from zero three times and led a Swiss crypto exchange’s marketing through its IPO.
Serkan Terek
Partner, product and strategy
15 years founding, scaling and leading companies and product teams. Co-founded a wallet and a DEX in a major Layer 1 ecosystem and led product on both.
Mincho leads every marketing engagement and Serkan leads the product side, with hand-picked specialists in every channel.
Meet the team →Experience before Among Digital
- Combined in marketing and product
- 27 years
- Monthly active users on a wallet whose product Serkan led
- 650K+
- Peak total value locked, Q4 2021, on a DEX Serkan co-founded
- $43M
- Users in ten months from pre-launch, at a web3 AI-agents network where Mincho led marketing
- 250K
How we work
How an engagement runs
- 01Week 0
Intro call and proposal
- 30 minutes with Mincho, Serkan or both, depending on what you need
- A written proposal within three business days
- Scope, timeline, price and KPIs, in writing
- 023 to 8 weeks
A fixed-scope sprint
- Go-to-market strategy sprint: three to four weeks
- Token launch sprint: eight weeks, from seven weeks out
- Six months or more out: a product check comes first
- 033-month minimum
A growth retainer
- Lead, for teams with their own marketer
- Lead plus execution, with our specialists
- A short competitive review every quarter
- 04Every week
A report every Friday
- A shared channel and a weekly call
- Sign-ups, wallet connections and active users
- Counted after bots and duplicates are removed
Creator and media budgets stay with you, at cost and never marked up. Any fee for managing that spend is a separate line in your proposal.
Senior judgement, scaled by AI workflows built into every engagement: research, monitoring and first drafts are automated, and a senior expert reviews, edits and signs off everything we deliver.
What we commit to
A dated plan
In writing, before any work starts.
A weekly call
Plus a Friday report on your numbers.
Real numbers
Bots and duplicates removed, every time.
Fast changes
Budget moves when the numbers say so.
Senior partners
On every decision, from day one.
Launch program
Three launch spots for funded crypto projects
We’re taking on three launch clients at preferential pricing, with senior attention on every deliverable. In return, we ask for honest feedback and permission to publish the results with real numbers.
Next start slot: November 2026. Applications close on 31 January 2027.
Latest insights
View all →
Token launch marketing checklist: 90 days before your TGE
A 90-day marketing checklist in three phases for crypto projects preparing a TGE: narrative, community, KOLs, listing announcements and launch day.
Read the guide
What is AEO, and why crypto projects need it now
Answer-engine optimisation explained: how to get your project mentioned when people ask ChatGPT, Perplexity, Claude or Gemini about your category.
Read the guideQuestions
What does a web3 marketing agency do?
A web3 marketing agency helps crypto projects reach and keep users and token holders through go-to-market strategy, community management, KOL campaigns, content, PR and search visibility.
The same work shapes how partners, exchanges and investors see a project: a clear narrative they can repeat, community traction they can check, founder thought leadership and credible coverage of milestones such as a raise or a mainnet. It doesn’t replace fundraising or business development, but it gives those conversations a stronger starting point.
What kinds of projects do you work with?
Exchanges, DEXs, blockchain ecosystems (L1, L2 and appchains), wallets, DeFi protocols, and stablecoins and payments, from pre-launch to post-TGE. Pick yours under “What are you building?” to see the plan we would run.
How do engagements work?
We start with a fixed-scope sprint: a go-to-market strategy sprint of three to four weeks or, with a TGE at least seven weeks away, an eight-week token launch sprint. Teams six months or more from launch can start earlier, with a product-market fit analysis. After that, a growth retainer keeps the work going, in two tiers: Lead, or Lead plus execution. After a launch, a post-launch review comes first and the retainer carries on from it.
The Lead tier suits teams with their own marketer. We set the strategy and quarterly plan, oversee vendors and KOLs, and review your team’s content, with a weekly call and a report every Friday. Lead plus execution suits teams without a marketing team: the same senior lead, plus our specialists running X, articles, community moderation and design. Retainers have a three-month minimum, then run month to month. Your proposal sets out the scope, deliverables, timeline and price.
How do you report results?
Every number is real: bots and duplicate accounts are filtered out, creator and media spend is passed through at cost, any fee for managing it is disclosed, and we report on users and holders, not impressions.
Each creator gets a tracked link or referral code, and we filter bots and duplicate accounts before anything goes into a report. You get a weekly call and a written report every Friday on the actions you set as goals, such as sign-ups, wallet connections or community joins. Creator and media budgets stay separate from our fee, so you can see what every placement cost.
How does pricing work?
Every plan is priced in a written proposal. Build your plan and you get scope, timeline and price within three business days. Payment is in EUR by bank transfer: the last month at signing, then each month before it ends.
How do you use AI?
Senior judgement, scaled by AI workflows built into every engagement: research, monitoring and first drafts are automated, and a senior expert reviews, edits and signs off everything we deliver.